Sun TV Network channels went off the air in most places in Madurai city following an instant migration of local cable operators from Maran-owned Sumangali Cable Vision (SCV) to Azhagiri-owned Royal Cable Vision (RCV) launched on June 09.
Caught in the cable tiff were housewives who passionately watch the mega serials telecast on Sun TV. They choked the phone lines and flooded the local cable operators with angry queries about the sudden blackout of the Sun Network since Tuesday morning.
Only those who had installed Sun Direct (Direct-to-Home Service) could watch the Sun channels without any interruption. A prolonged blackout could see more of cable connected homes switch over to Sun's DTH, which is yet to take off among the middle and low income groups.
http://www.televisionpoint.in/2008/06/12/rcv-effect-sun-tv-off-air-in-madurai/
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